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JKL Training Academy
Advanced Event
Management Course Outline
Click Here for
Event Management/Wedding Planner Outline
Unit 1: Introduction to Management
This section is designed to give you an introduction into management and
the basic skills of management.
Assignment One to be completed
Unit 2: Introduction to Marketing
This section of your course looks specifically at the Basics of marketing
and how you can go about planning a marketing campaign and set up a
webpage etc.
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Introduction
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Marketing basics
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Marketing options
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Marketing plan
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You and your website
Assignment Two to be completed
Unit 3: Introduction to Business Finance
This Unit of your course helps you to understand the skills and
information available to you to ensure you have taken care of the
financial aspects of your business and ensure you maximise profit from all
actions you take.
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Getting an Accountant or
bookkeeper
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Choosing the right bank
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Other professional help
you will need
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The importance of cash
flow management
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Basics of bookkeeping and
accounts
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Basic accounting terms
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Business start-up costs
Project P1 to be completed
Assignment Three to be completed
Unit 4: Customer Service
This Unit of your course gives you specific tips and skills on how to look
after your customer in the best way possible.
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Your client is your
revenue source
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Anticipating client needs
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Maintaining good customer
service
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Confidentiality
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Greeting a client
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Saying goodbye to the
client
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Improving customer service
Assignment Four to be completed
Unit 5: Health & Safety for a Public Event
This Unit of your course covers the basic requirements you will need to
take into consideration when planning any form of event.
Assignment Five to be completed
Unit 6: Good Practice Safety Guide for Public Events
The Home Office has produced a good practice safety guide for small and
sporting events taking place on the highway, roads and public places; this
is an abridged version of that guide and is an important database of
skills and knowledge you will require should you want to run any of these
forms of events.
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What to consider when
planning an event
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Health & safety law
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Police attendance at
events
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Event planning,
preparation and timetable
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General planning
considerations
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The use of stewards and
marshals
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Managing the start and
finish of the event
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Traffic safety signs for
events
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Charity stunts
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Marches, parades and
carnivals
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Road running and athletic
events
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Charity walks
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Cycle road racing
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Cycle time trials
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Triathlons
Project P2 to be completed
Assignment Six to be completed
Unit 7: Media and Press Conference Coordination
This unit of your course explains the skills and knowledge required to
manage a successful media and press conference. More and more is now being
put on publicity of events from the small to the very large and key skills
are required to achieve success in the area of event management.
Assignment Seven to be completed
Unit 8: Legal Requirements of Events
This unit of your course looks at all the legal implications involved in
event planning and ensuring you cover both yourself and your clients with
an adequate legal knowledge and cover.
Assignment Eight to be completed
Unit 9: Choosing the Right Venue for an Event
This unit provides you with added information on what you need to know and
do to find the right venue to fit your requirements. It might sound easy
but it is not. Selection is critical in showing your client that you have
the ability to take the information provided and come up with the venue
requirements to fit their needs.
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Choosing the venue
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Inspect the venue
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Why choose a specific venue?
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Don't expect too much from
your venue
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Some important questions you
should ask
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Entertainment at venues
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Being creative and the
logistics
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Guest comfort and safety
Project P3 to be completed
Assignment Nine to be completed
Unit 10: Conference Coordination
This unit of the course delves deeper in to the skills and requirements
needed to run a successful conference both on a small and large scale.
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Introduction
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Getting started
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Site selection
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Negotiating Contracts and
Agreements
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Elements of a Conference
Agreement
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Planning the program
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Methods for finding Speakers
and Presenters
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Carrying out the conference
plan
Unit 11: Event
Planning
This unit of the course deals with the skills and knowledge you would need
to run the ultimate event program, both small scale or on a major scale.
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Introduction
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Event planning checklist
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The event process
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Event planning forms
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Event priorities
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Planning the event
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Where to from here
Unit 12: Glossary of Event Management Terms
Final
Project P4 to be completed
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